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Guaranteed Search Engine Placement
When it comes to Guaranteed Top Rankings, there are two types to consider:
1. Misleading
Guarantees
2. Honest
Guarantee
1. Misleading Guarantees
Beware
of websites who claim guaranteed
search engine positioning. There are three common traps to be
mindful of when shopping for
search engine positioning services.
The FIRST misleading guarantee is the empty promise of, "We guarantee you top rankings
or we will
continue to work on it until we do." In most cases, this simply means that they will continue to sit on their hands and do nothing. Why? Because they already have your money.
They are not really interested in renewals, they are very
happy to simply take your initial fee. There is no real risk to them.
The SECOND misleading offer is when a company promises you first page
listings on Google
and/or Yahoo, but fail to tell you that they are talking about
“sponsored listings” and not
“natural
listings." They charge you a set monthly fee and end
up spending only a tiny portion of this fee on traffic from
sponsored listings.
The THIRD and most common misleading guarantee is the "money back
guarantee."

This includes a
guarantee that a certain percentage of your target keywords will receive top rankings
within the major search engines such as Google and Yahoo.
However, read a little deeper in their service agreement and you will see that their
list of "major" search engines include ten or more small and outdated
search engines which are very easy to generate top rankings in.
This is the catch. While they will verbally focus on Google and
Yahoo over the phone, the small print
reveals the truth. They end up easily meeting their guarantee and you
are still no where to be found on the search engines that really matter.
Our fees are slightly higher because we include a substantial
amount of high quality link building efforts. We understand the internal
AND external efforts involved with generating true top rankings within Google and Yahoo. Nearly
90% of our clients choose to renew and our full-time staff is made up of seo experts who do
nothing but search engine marketing.
2. Honest Guarantee
The truth is that we (nor any of our competitors) can force a search
engine to generate a top ranking. Only the search engines themselves
can truly guarantee top placement, and for ethical reasons, they can only do
so legally through sponsored listings. What we CAN guarantee
is that our services (internal optimization and our various
external link building efforts) will be delivered as promised and done so
using ethical and search engine friendly means. Our
results speak for themselves. Many
of our clients have told us that our services generated a
better return of investment than all other previous forms of
advertising combined. To view samples of the rankings we have achieved
and to read testimonies from our clients, see our Case
Studies
page.
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